Sun TzuStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Very few companies understand strategy – that’s a fact. Strategy is not a list of goals. It is not something that can be crossed off of a weekly list. It is not a sign on the wall that gets your staff pumped up about making sales.

Strategy is: all about choices, and you cannot be all things to all people. The same goes for social media strategy.

You cannot address the same people in the same way in different places and expect incredible results yet this is what most people do. We call this lazy social media posting.

Strategy must have continuity. You should not be reinventing it annually. Social media strategy will go the long haul if you take the time to look at your long term goals and do the research to understand all about your target market. Strategy begins with the right goal.

YOU NEED A SOCIAL MEDIA STRATEGY

eRocketFuel helps companies dive into translating their marketing goals into an achievable social media strategy. We do this by conducting research on who the customers of our clients are, eat, drink, talk to, when they talk the most, why they talk to them, who they like, who they don’t like, and how that all translates back into how companies can build relationships with them.