Many social media gurus will tell you, “you should not outsource your social media.” We get what they are saying and frankly, we don’t buy it.

The core of social media is word-of-mouth marketing.

The business acumen of word-of-mouth marketing is called public relations. Surely, they would not say, “You should not outsource your public relations.” No, because that would mean that they are… umm, dumb.

Go ahead, laugh some.

Here’s the reality of social media. It takes a lot of people hours.

People to write, listen, analyze, and react. Social media marketing is a new channel and if you are going to embrace it for the future, you may need some additional bodies to help you out.

This is one service that eRocketFuel provides in full or part for our clients. We have a social networking control center where our staff monitor our client’s brands and have conversations with them 24/7/365.