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Monthly Archives: June 2010

Opinions Mean Everything

Posted on June 23, 2010

When you were growing up, you probably heard someone say,

“Don’t worry about what other people think.”

Or at least, I heard this growing up in North Carolina. Maybe it was because I was a dork, who knows. I even hear it at personal development programs I attend every year for T. Harv Eker, Chet Holmes, Robert Kiyosaki, Blair Singer, Tony Robins…(great trainers and business coaches that I highly recommend)

And in that context – it’s right. People’s opinions are reflections of themselves and have nothing to do with you. But what about when it comes to your business? Does that change the dynamics? You bet it does.

When people voice out their opinions on the Internet – that’s your reputation on the line.

Do you monitor your reputation? Monthly, Weekly, Daily? If so, great, how are you addressing it? If not, why not, people love you and people hate you. It might be good to find out what they are talking about. And if there is no chatter – well, then your business is not really in business, is it?

0 Comments - Posted in facebook, linkedin, seo, social media, twitter

Facebook Webinar: Q/A from 6/22/10

Posted on June 23, 2010

Each week we get hundreds of people that attend or free webinar series. I want to thank all of your for taking the time to learn more about social media and apply it to your businesses and lives. It will be rewarding for you.

Here are a list of questions, we received that were pending. If we missed any, please feel free to submit them by posting a question.

Maggie at SOBP: Q: Can you recommend a book to learn how to setup Facebook for a non-profit?

A: Facebook Marketing an Hour a Day by Chris Treadway and Mari Smith is a good book that is probably the most recent of Facebook books out there.You will also want to look at and join Causes on Facebook.

Of course, it’s going to take you a while to read that book and get going. I would also recommend you take the Facebook Boot Camp and learn all you need to know in 2 hours to get it setup and moving in the right direction.

Morgan at Kansas State: Q: Can you talk about facebook ads a little bit and if they are a good value for a non-profit business?

A: Facebook Ads are great to target a given audience and really find the people that represent your given audience, volunteer, donor…. per the value, you’re going to have to run the campaign to determine if it works wellf or you. What works for one non-profit may not work for another. But there are key pieces that you should use to maximize your return. Good copyrighting tops the list.

Melissa at NAP: Q: How do you put a poll on your page?

A: Applications. Find a poll. Install application. Edit Application. Plug in your questions.

Melissa at NAP: Q: How do you customizet the box tabs?

A: Facebook will be removing the box tabs in the near future, so don’t worry about these. I’d recommend removing them as they are the least useful. Focus on custom tabs.

Leonie at CGU: Q: Is creating a business page on FB, and want to use a generic email for the signup – what to put in the firstname/lastname registration?  FB seems to want a personal name, rather than the business name.

A: I think you are on the wrong sign up page. Make sure you go here: http://www.facebook.com/pages/create.php

Rhonda at Christus: Q: What is the most popular page on facebook?

A: Texas Hold em.

Rhonda at Christus: Q: How effective is facebook for recruitment

A: It can be done. However there are better social media tools like LinkedIn and Twitter.

0 Comments - Posted in facebook, Questions and Answers

Facebook Business vs Personal Account

Posted on June 20, 2010

We get this question a lot at eRocketFuel so I thought tonight that I would post it to our blog directly from the Resource.

What is the difference between a business Facebook account and a personal Facebook account?

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.

If you want to create a business  account…

You may create a business account if you don’t already have a standard Facebook account. To get started, you will need to first create a Facebook Ad or Facebook Page. Once you’ve entered in the required information, you will be taken to the “Facebook Login” page and asked if you have a Facebook account. If you do not currently have a Facebook account, then at this point, please select “I do not have a Facebook account.” You will then need to enter your email address and date of birth.

Please be aware that managing multiple accounts is a serious violation of Facebook’s Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts.

0 Comments - Posted in facebook

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John Wayne Zimmerman, eRocketFuel Social media is changing the way companies all over the world are marketing today. Time to get on board or get out of the way.''