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Monthly Archives: January 2010

Twitter is a Golden Goose

Posted on January 10, 2010

Last year, Twitter’s 50 million users posted 8 billion message onto Twitter. That’s a whole lot ot tweet’n going on. So with so many messages out there, how does one find out the value of each tweet? 

Well, it depends on who you are, and what value you deliver to the market. 

Ad.ly is an advertising matchmaking company that allows Twitter users to sign up and sell their Twitter status. Then advertisers can view whose Twitter page they want to advertise on.

What’s the going rate for a Tweet these days? The price you can charge is first calculated through an influencer algorithm that Ad.ly has written. Kim Kardashian with almost 3 million Twitter followers gets $10,000 per Tweet, while Guy Kawasaki pockets $900 per Tweet per his 200,000 fans. We signed up for kicks and giggles and our rate came to $89 per Tweet for our 24,000 followers. 

So keep Tweet’n and grow those followers if you want to add a new revenue stream of selling your Tweets.

0 Comments - Posted in social media, twitter

The Social Media Crystal Ball

Posted on January 7, 2010

A few of my fellow Twitter followers asked me a few weeks back… So what does your crystal ball tell you about Social media in 2010? Is it going to fade away? Is it going to explode? Will Microsoft or Google by it all up?

A few things….. come to mind.

1. We’re going to start seeing a few of the big boys charging for services. And rightfully so, people will pay with no hesitation. Think about it, would you have an issue paying $30/ year for Facebook? I would not. I’d pay quite a bit more for the exposure and as a business tool.

2.LinkedIn will IPO this year. They have too. The investors know that LinkedIn is the most profitable social media player right now, and they could stand to make back millions on their investments topping the largest professional social networking site as a billion dollar valuation overnight.

3. More businesses will get on board with social media and talk their heads off scaring customers away. Don’t get me wrong. I want more businesses on board. But most will get their IT departments to setup the sites and not get the appropriate education on how to manage the people part of social media.

While only a few predictions, more will be coming this year. Stay tuned and catch our new social media conference.

0 Comments - Posted in social media

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May 2

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John Wayne Zimmerman, eRocketFuel Social media is changing the way companies all over the world are marketing today. Time to get on board or get out of the way.''